12 Key Features to Keep in Mind Before Making a Brand Logo


A brand logo is the ultimate representation of your brand. It’s what consumers will see every time they come in contact with your business, whether it’s on a product or packaging, in an advertisement, or through word-of-mouth. It can be difficult to create a logo that captures everything about your business and makes people want to buy from you, but this guide will give you tips on how to do so.

The significance of logos

The logo is the face of your brand. The first thing people see and the last thing they remember is it.

It’s an important part of your marketing strategy and how you connect with your audience, so it has to be done right. That’s why getting the design right before launching your logo is important.

The right logo will help build your reputation, inspire trust and loyalty in your customers, and make you stand out from the competition. To grow your business, you must create a memorable, meaningful logo that reflects all these qualities.

Tips to take into account when creating a logo

The following tips can help you create an effective logo that conveys the right message to customers:

1. Do some research before designing

Before creating a logo for your company, research famous brands in your industry, study their logos carefully, and see what makes them work well for those companies. It would help if you considered hiring professional design companies that provide logo design services. Try to identify their strengths and weaknesses as well as their main points of difference from other brands within the same category/industry/sector etc., so that you can avoid making similar mistakes while designing your logo!

2. Make it simple and clear

Logos should be simple and easy to remember. If your logo is simple enough, it will be easier for people to remember and recognize your brand. The best way to ensure that your logo is simple is by keeping only one main element in the design. You can add additional elements only if they serve a purpose for the design or add value to it.

3. Avoid using text in the logo

Texts can be used for branding purposes but not for logos. Texts should only be used when they are small enough and do not take up too much space on the page or screen where they are placed.

4. Make it Unique

The best logos stand out from others because they are unique and different from everything else! Try adding something new to your design that no one else has thought about before so that people can easily remember it as soon as they see it.

5. Don’t Go Overboard with the Cost of Your Logo

You want to spend only a little money on your logo because it doesn’t matter how much money you spend on it; people will still associate it with the image they have in their heads. A lot of people believe that if they spend more money on their logo, then it will be better than if they spend less money on it. This is only sometimes true and can hurt your business! If your business is struggling financially or just starting, save money by designing or hiring someone else to make your logo for free. Chances are good that people won’t notice or care about it anyway!

6. Make it Scalable

Scalability is one of the most important aspects of a logo because it ensures its longevity and flexibility. If your logo scales well, it might work better in certain contexts, like on small devices or when printed on a T-shirt.

7. Choose the right colors

The color scheme for your logo should reflect the personality of your brand. It should also match the color scheme used in other branding materials, such as social media profiles and websites. For example, if you have blue as one of the main colors on your website, you could use blue in your logo to match what people already associate with your company.

8. Choose a font carefully

In addition to the color scheme, another important aspect of logo design is font selection. A font can make or break a design; it can make something look professional or amateurish depending on how well it’s incorporated into an overall design concept. So choose carefully!

9. Make Sure Your Logo Is Easy To Read

One thing many people overlook when designing their brand logo is making sure it’s easy to read in small sizes. This means ensuring that the text is large enough so that people can read it when printed on business cards or promotional materials such as flyers or brochures. It also means ensuring that any images within the logo are clear enough not to look blurry when printed in small sizes.

10. Be memorable

The best logos are those people remember years after they’ve seen them — even if they don’t remember what they are or what they stand for! Think about how you can use colour and shape to create a design that will be easy for people to recognize at first glance. Make sure nothing is distracting about your design either — keep things simple and clear, so people remember what it stands for without having to read anything about it first!

11. Get feedback from others.

Once you have an idea for your logo, it’s time to get feedback from others who can help or offer advice. You only need a few people, just enough to get ideas on different styles, colors, or fonts that might work better than you originally thought.

12. Test your logo across a variety of mediums

Create a few mockups using the logo and place it on a website, business card, t-shirt, etc. This will help you discover if the logo works well in different contexts and how it looks on different items. It’s also important to test the logo in color and black and white versions — some logos work better when they are just one color.


If you keep these tips in mind when designing your next logo, you may have a great one (and a successful brand). After all, an effective logo can enable your brand to benefit from the power of visual recognition, which translates into higher visibility and more recognition among consumers.

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